Aylean
Brand website for the first indoor cycling club experience in Hannover
2025
Problem
The concept was strong and the brand manual was ready, but there was no digital presence to communicate the vision or capture the community before the first event.
Solution
Translated the brand manual into a full dark-first website: dramatic editorial design with the New Science headline font, event-character visuals, DE/EN internationalization, and a waitlist to register interest in upcoming cycling events.
Outcome
Site live with an active waitlist capturing interest for the first indoor cycling events.
Tech Stack
The story behind
Für Ayleen Wollenweber
AYLEAN Website
cycling » classes » community
Many are looking for a place that's more than just a gym—a community where energy, connection, and personal goals come together. It's often hard to keep track of classes, coaching options, and the spirit of a brand.
The AYLEAN website is your digital home base, powerfully bringing your vision to life. It's the central hub that presents your offerings clearly and persuasively. Here, your clients will find inspiration, information, and a direct path to becoming part of your community.
Home
Your homepage is the first, powerful handshake. It captures the energy of your brand, shows at a glance what AYLEAN stands for, and invites visitors to dive deeper into your world.
Home
Your homepage is the first, powerful handshake. It captures the energy of your brand, shows at a glance what AYLEAN stands for, and invites visitors to dive deeper into your world.
Classes
Your clients can effortlessly find the perfect class, whether in the studio or online. A clear, well-organized class schedule removes every obstacle, making it a matter of seconds to sign up for the next ride.
Classes
Your clients can effortlessly find the perfect class, whether in the studio or online. A clear, well-organized class schedule removes every obstacle, making it a matter of seconds to sign up for the next ride.
Fitness & Nutrition
Here you can present your holistic coaching services and position yourself as an expert in more than just training. Visitors immediately understand the value of your 1:1 support and how you help them achieve their goals sustainably.
Fitness & Nutrition
Here you can present your holistic coaching services and position yourself as an expert in more than just training. Visitors immediately understand the value of your 1:1 support and how you help them achieve their goals sustainably.
Bookings
Make it easy for your clients to take the next step. From class bookings to coaching inquiries—a simple, direct process confidently converts interest into confirmed appointments.
Bookings
Make it easy for your clients to take the next step. From class bookings to coaching inquiries—a simple, direct process confidently converts interest into confirmed appointments.
Contact
Always be accessible to your community. A central contact page with all essential information builds trust and creates a bridge for personal inquiries and new partnerships.
Contact
Always be accessible to your community. A central contact page with all essential information builds trust and creates a bridge for personal inquiries and new partnerships.
Legal Notice
Build trust through transparency and legal compliance. A professional legal notice shows that you take your business seriously and protects you from legal pitfalls.
Legal Notice
Build trust through transparency and legal compliance. A professional legal notice shows that you take your business seriously and protects you from legal pitfalls.
Privacy Policy
Show your visitors that their data is safe with you. A clear privacy policy is not only a legal requirement but also an important sign of respect and professionalism.
Privacy Policy
Show your visitors that their data is safe with you. A clear privacy policy is not only a legal requirement but also an important sign of respect and professionalism.
Your new website is more than just a digital business card. It's your megaphone, your calendar, and your community hub all in one. You gain the freedom to focus on what you do best: inspiring people and guiding them on their journey to a stronger, healthier self.
Let's discuss how we can take the next steps together.