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Client ProjectBrand WebsiteBooking Requests
AYLEAN
Brand website and booking requests for a cycling and fitness coach in Hannover
2026
Problem
The old website didn't match the new brand identity. The classes only showed up on the studio's booking platform, under the studio's name. Coaching and team-event inquiries ran through phone calls and DMs, and there was no way to reach the community before the next event.
Solution
Translated the brand identity into a dark-first editorial site: Archivo headlines, real class and community photography, and DE/EN throughout. Classes link straight to booking. A non-binding request form for 1:1 coaching and team events shows a live price preview and sends the request to Ayleen. A double-opt-in waitlist collects sign-ups for upcoming events. Privacy is built in: localized legal pages, server-only data storage, and consent stored exactly as it was shown.
Outcome
Live at aylean.de. Coaching and team-event inquiries arrive as structured requests instead of phone calls and DMs, and the waitlist lets Ayleen reach her community before the next event.
Now live: see it at AYLEAN.
Tech Stack
Next.js 16TypeScriptTailwind CSSnext-intlSupabaseResendSentryDesign System
The story behind
Für Ayleen Wollenweber
AYLEAN Website
classes » coaching » community
Many people are looking for a place that's more than a gym: a community where energy, connection and personal goals come together. But unless they already know you, they find your classes scattered across booking platforms, and every coaching inquiry starts with back-and-forth messages.
The AYLEAN website is your digital home base. It presents your classes, your coaching and your community under your own brand, in German and English. From here, people book their next class, request coaching, or sign up for the next event.
Home
Your homepage is the first, powerful handshake. It captures the energy of your classes, shows at a glance what AYLEAN offers – classes, coaching, community – and leads straight to the next class.
Home
Your homepage is the first, powerful handshake. It captures the energy of your classes, shows at a glance what AYLEAN offers – classes, coaching, community – and leads straight to the next class.
Classes
RIDE, BUILD and SCULPT – clearly recognizable as your classes. Anyone looking for a session sees what to expect and gets to booking in one click.
Classes
RIDE, BUILD and SCULPT – clearly recognizable as your classes. Anyone looking for a session sees what to expect and gets to booking in one click.
Coaching
This is where you show that your coaching is more than a training plan. Visitors understand how your 1:1 support works and find a direct path to a request.
Coaching
This is where you show that your coaching is more than a training plan. Visitors understand how your 1:1 support works and find a direct path to a request.
Community
Real photos, real people: this page shows what AYLEAN stands for – training together, pushing each other, belonging. It turns interested visitors into part of the community.
Community
Real photos, real people: this page shows what AYLEAN stands for – training together, pushing each other, belonging. It turns interested visitors into part of the community.
Bookings
Request coaching or a team event without phone calls or DM ping-pong. The form shows the price upfront, asks only for what's needed, and arrives with you as a clear, non-binding request.
Bookings
Request coaching or a team event without phone calls or DM ping-pong. The form shows the price upfront, asks only for what's needed, and arrives with you as a clear, non-binding request.
Waitlist
Anyone who wants to join the next event signs up with an email address and confirms via double opt-in. That way you reach your community exactly when things kick off again.
Waitlist
Anyone who wants to join the next event signs up with an email address and confirms via double opt-in. That way you reach your community exactly when things kick off again.
Contact
Every way to reach you on one page – for personal questions, collaborations and new partnerships. It builds trust and makes the first step easy.
Contact
Every way to reach you on one page – for personal questions, collaborations and new partnerships. It builds trust and makes the first step easy.
Your website is more than a digital business card. It's your megaphone, your inquiry inbox and your community hub in one. That leaves more time for what you do best: inspiring people and guiding them on their way to a stronger self.
Let's look at what comes next, together.